Privacy Policy
Last Updated: July 2026
Tradyx EU OÜ operates this website and online store, including all related information, content, features, tools, products, and services (collectively, the "Services"). The Services are powered by Shopify, which enables us to provide and operate our online store.
This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit, use, make a purchase through, or otherwise interact with our Services. By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy.
Personal Information We Collect
When we use the term "personal information," we mean information that identifies, relates to, describes, or can reasonably be linked to an individual.
Depending on how you interact with our Services, we may collect the following categories of personal information:
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Contact information, including your name, shipping address, billing address, phone number, and email address.
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Payment information, including payment method details and transaction information.
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Account information, including login credentials, preferences, and settings.
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Order and transaction information, including products viewed, added to cart, purchased, exchanged, or refunded.
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Communications with us, including customer support inquiries and other correspondence.
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Device and technical information, including IP address, browser type, device identifiers, and network information.
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Usage information, including how you browse and interact with our website and Services.
Sources of Personal Information
We may collect personal information:
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Directly from you when you make a purchase, create an account, contact us, or otherwise interact with our Services.
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Automatically through cookies, pixels, analytics tools, and similar technologies when you use our website.
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From service providers who help us operate our business.
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From advertising, marketing, and business partners.
How We Use Personal Information
We may use personal information for the following purposes:
Providing and Improving Our Services
We use personal information to:
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Process orders and payments.
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Fulfill purchases and arrange shipping.
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Manage accounts and customer preferences.
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Process refunds, exchanges, and Sleep Trial requests.
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Provide customer support.
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Improve website functionality and user experience.
Marketing and Advertising
We may use personal information to:
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Send promotional emails and marketing communications.
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Display relevant advertisements on our website and third-party platforms.
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Measure advertising performance and improve marketing efforts.
You may unsubscribe from marketing emails at any time using the unsubscribe link included in our communications.
Security and Fraud Prevention
We use personal information to:
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Verify transactions and accounts.
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Detect and prevent fraud, abuse, and unauthorized activity.
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Protect our Services, customers, and business operations.
Legal Compliance
We may process personal information to:
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Comply with applicable laws and regulations.
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Respond to lawful requests from government authorities.
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Protect our legal rights and enforce our policies and terms.
How We Share Personal Information
We may share personal information with:
Service Providers
Including providers that help us operate our business, such as:
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Shopify
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Payment processors
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Shipping and fulfillment providers
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Customer support providers
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Analytics providers
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Cloud hosting and technology providers
Advertising and Marketing Partners
We may share information with advertising and marketing partners to help us market our products and measure campaign performance.
Business Transfers
Personal information may be transferred as part of a merger, acquisition, sale of assets, financing, bankruptcy, or other business transaction.
Legal Requirements
We may disclose personal information where required by law or where necessary to protect our rights, customers, or business.
Shopify
Our store is hosted by Shopify. Information you provide while using our Services may be processed by Shopify in accordance with Shopify's privacy practices.
To learn more about how Shopify processes personal information, please visit Shopify's Privacy Policy:
Cookies and Similar Technologies
We use cookies, pixels, and similar technologies to:
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Operate and improve our website.
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Remember your preferences.
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Analyze website traffic and performance.
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Personalize content and advertisements.
Most browsers allow you to control or disable cookies through browser settings. Please note that disabling cookies may affect certain website functionality.
Third-Party Websites
Our website may contain links to third-party websites or services. We are not responsible for the privacy practices, content, or security of third-party websites. We encourage you to review their privacy policies before providing personal information.
Children's Privacy
Our Services are not intended for children under the age of 13, and we do not knowingly collect personal information from children.
If you believe a child has provided personal information to us, please contact us so that we may remove the information.
Data Retention
We retain personal information for as long as reasonably necessary to:
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Provide our Services.
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Complete transactions.
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Comply with legal obligations.
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Resolve disputes.
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Enforce agreements and policies.
Your Privacy Rights
Depending on your state of residence and applicable law, you may have certain rights regarding your personal information, including:
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The right to know what personal information we collect.
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The right to request access to your personal information.
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The right to request correction of inaccurate information.
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The right to request deletion of personal information.
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The right to opt out of certain targeted advertising activities.
To exercise any applicable privacy rights, please contact us using the information below.
We may need to verify your identity before processing certain requests.
Do Not Track Signals
Our website may recognize the Global Privacy Control (GPC) signal where required by applicable law. Except where legally required, we do not respond to browser-based "Do Not Track" signals.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business practices, legal requirements, or operational needs.
Any updates will be posted on this page along with a revised "Last Updated" date.
Contact
If you have any questions about this Privacy Policy, our privacy practices, or would like to exercise any privacy rights available to you, please contact:
Tradyx EU OÜ
Email: hello@tradyx.eu